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⚡️ Adam's Product Management Newsletter - Issue #2 - Prioritising in Product Management

Adam Wintle
Adam Wintle
Hi there! 
One interesting question I hear quite often is “how do you prioritise things which should be built for the product”. It’s really hard to prioritise when there’s so many opinions and so many techniques for approaching prioritisation. 
Based on my experience I have found one of the main reasons teams fail in this area is that they don’t have a clear understanding of what’s truly urgent for their product.
In this issue are some of the best perspectives and opinions, including my own take on this topic. 
Prioritize Opportunities, Not Solutions
Silence the Squeaky Wheel through Feature Prioritization
Choose your priorities and ruthlessly eliminate the rest
Product Planning with OKRs (Objectives & Key Results)
Enter The Matrix - Lean Prioritisation
20 Product Prioritization Techniques: A Map and Guided Tour
Thank you!
Thank you for signing up and sticking with me through to the second issue! From now on you’ll receive the newsletter (almost) every Monday. I very much hope you’ll enjoy it! 
You can also help me shape the future of this newsletter. What product management topics are you curious about? Send me a note by replying to this email.
Thanks again, 
– Adam
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Adam Wintle
Adam Wintle @adamwintle

Focusing on People and Product: the intersection of psychology and product management.

After working in product for over a decade and speaking to many other product mangers (as well as UXers, growth people, marketers and techies) the number one struggle I heard again and again is that people are at the root of the majority of the problems.

Once you have mastered the basics of product management. Once you have read all the books. After you’ve been to all the conferences. You’ve seen all the YouTube videos; you’re a member of all the Slack communities. Then you are only left with learning how to lead, work with and manage other people, to get them all aligned and pointing in the same direction, so you can build your product vision and ultimately build a successful product.

This art of People & Product can take decades to master. I’m certainly not a master of this yet, but I thought you might enjoy following along on my journey. Want in?

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